By Jenny’s purpose in collecting non-personally identifying information is to better understand how By Jenny’s visitors use its website. Like most website operators, By Jenny collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. We don’t store personal information on our servers unless required for the on-going operation of our site.We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.We don’t ask you for personal information unless we truly need it.At By Jenny we have a few fundamental principles that we follow: If you are a service based business that has outgrown it’s current look and feel, click here to learn more about how I can help you revamp your brand identity and website so that you can promote your business and attract your ideal clients in a more confident, professional, and memorable way.Ĭurious to see what the rest of the brand identity used in this example looks like? Click here to view the project. If you liked this post and would like to be notified when more content like this is available, please join my e-mail list below. So there you have it! 3 reasons why your business needs a one color logo, plus a few creative ways to use it in your marketing materials. Use as a background pattern or subtle accent in your marketing pieces.Use it to make a pattern you can print on packaging tissue or wrapping paper.Make vinyl cutouts that you can use to make your own t-shirts or wall decals.Use that same rubber stamp to add a handmade touch to your stationery or other paper goods.Have a rubber stamp made that can be used to create DIY packaging for your products.The following are a few ideas to get you started: They say constraints breed creativity, and so I encourage you to challenge yourself in finding ways to use your one color logo in your marketing and branding materials. The third (and probably my favorite) reason your business needs a one color logo is because it opens up some creative branding opportunities. You can create perfectly branded promo items using your one color logo. Often, screen printers charge by number of inks used on an item. You may even want to reduce printing costs and opt for using only a single color when creating screen printed items, like t-shirts or tote bags. For example, on a newspaper ad or if printing on a monochrome printer. There may be times in which you are limited to using only a certain number of inks when printing. This method is often used with some level of transparency so that it can have a more subtle application. You can also use a one color logo as a watermark over images and videos. In cases like this it is handy to have a plain white or black logo. At times your logo may need to be placed on busy backgrounds such as photos or on colored backgrounds that may clash with the colors used in your primary logo. Your logo should always be easy to read and stand out. To place over busy or colored backgrounds In this blog post you will learn three reasons why your business needs a one color logo and some examples of how you can put it to use in your marketing materials.ġ. This type of logo is provided to you in one solid color – typically a black version and a white version, but it can also be applied in one of your brand colors. The different types of logos in a brand identity system are a primary logo, a secondary logo, and a one color logo, also known as a single color logo. A more in depth brand identity system can also include a type system, brand patterns and submarks or symbols. At minimum, a brand identity system should include multiple versions of your logo, along with a color palette and font selections. Often when people think of branding their business they think of a logo instead of an overall brand identity system.
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